About Us

SHINING B CATTLE CO.

Our family is dedicated to preserving the legacy of cattle ranching in the Tassajara Valley, honoring the hard work and traditions of those who came before us. Our ranch, now in its fourth generation, was established by our grandfather in the 1960s, and we take great pride in continuing the tradition he started. With a deep respect for the land, livestock, and the ranching way of life, we are committed to building our own family legacy—one that can be passed down for generations to come. Through sustainable practices, hard work, and a passion for ranching, we strive to ensure that our heritage remains strong while creating new opportunities for the future. This is more than just a livelihood for us—it’s a way of life, rooted in tradition, integrity, and family values.

A FAMILY LEGACY

Today, we—a husband, wife, and our young daughter—are proud to carry on that legacy by starting a small cattle business rooted in tradition and a deep respect for the land. Shining B Cattle Company is named after our daughter, Brinley, who inspires us every day as the shining light in our lives. She motivates our efforts to create a legacy that she can proudly carry forward in the future.

OUR JOURNEY

It began with a simple idea: to raise high-quality cattle while preserving the health of the ranch for future generations. Every day, we wake up with a shared purpose—caring for our animals, stewarding the land, and teaching our daughter the values of hard work, integrity, and sustainability. For us, it’s about more than just cattle; it’s about building something enduring, something that can be passed down to her and, one day, her children.

OUR MISSION

Extending beyond the ranch, we’re committed to bringing wholesome, ranch-direct beef to families in our community. By selling directly from our ranch, we ensure that every cut of meat we provide is of the highest quality, raised responsibly and with care. It’s our way of sharing a piece of our heritage and the fruits of our labor with the people around us.

"This is more than a business to us; it’s a way of life. It’s a way to honor the past, live meaningfully in the present and invest in the future. Together, as a family, we are proud to grow our dreams on the very soil where they first took root, building a legacy of quality and community, one cow at a time."